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I Know No One (and How to Use This Info in Marketing Campaigns)
Here’s a conversation that actually happened… Me: Is this song by that Bulldog guy? Husband: Uh… do you mean Pitbull? Me: Him: Me: Yeah, that makes more sense. Now, the crazy thing about this isn’t my...
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Nerds (and your subscribers) are people, too
When I was in high school, I was in the nerdiest of the nerd classes. But even in the nerd classes, we had a hierarchy of nerdiness. And the most nerdy were the kids who were smart, while also having...
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The truth about 6-figure royalties
If you’re in the online marketing world, you’ve probably heard about royalties. It’s where you write a sales letter, then get a percentage of every sale that letter makes. I remember when I first...
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Top 10 Signs You’re a Copywriter…
Our industry is fun and weird and sometimes ridiculous. So since it’s an easy target, I present my top 10 signs that you’re a copywriter… Your mantra is: If at first you don’t succeed, retarget. You...
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