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Top 10 Signs You’re a Copywriter…
Our industry is fun and weird and sometimes ridiculous. So since it’s an easy target, I present my top 10 signs that you’re a copywriter… Your mantra is: If at first you don’t succeed, retarget. You...
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The truth about 6-figure royalties
If you’re in the online marketing world, you’ve probably heard about royalties. It’s where you write a sales letter, then get a percentage of every sale that letter makes. I remember when I first...
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Nerds (and your subscribers) are people, too
When I was in high school, I was in the nerdiest of the nerd classes. But even in the nerd classes, we had a hierarchy of nerdiness. And the most nerdy were the kids who were smart, while also having...
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I Know No One (and How to Use This Info in Marketing Campaigns)
Here’s a conversation that actually happened… Me: Is this song by that Bulldog guy? Husband: Uh… do you mean Pitbull? Me: Him: Me: Yeah, that makes more sense. Now, the crazy thing about this isn’t my...
View ArticleHow to sell broccoli to kids (the ultimate marketing test)
When I was a kid, I couldn’t leave the breakfast table until I’d eaten all of my eggs. Scrambled eggs, which I hated. So I’d sit there for the longest time, while my eggs went cold. (And the only...
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What my fave telanovela can teach you about copy
Okay, I have a confession… I’m really, really into Netflix’s lineup of telenovelas. A telenovela — if you haven’t had the privilege — is often described as a Spanish soap opera. But unlike the...
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How to write kickass copy, 2x faster
Last week, I wrote two lengthy emails in the same time it takes me to write just one. And not only did I write twice as fast, but I wrote these for my mentor Parris Lampropoulos. If you don’t know...
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Don’t use big numbers in copy, unless you do this
One of the coolest things about copywriting is how much psychology goes into it. (Okay, maybe we have different ideas of what’s “cool.” But I read psych books for fun, so. <—#hugenerd) Anyway, since...
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Reader Mail: “What does it mean to sell the concept first?”
This is an email I received this week: I’m starting to read some control copy. I followed Parris’ (Lampropoulos) advice about getting on the Second Opinion mail newsletter. I’ve been studying the small...
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Copy Lessons from a Book I Hated
This book was part of my copy cub homework with Parris Lampropoulos, and I hated reading it. In fact, I read the last several chapters as quickly as I could, specifically because I didn’t want to have...
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A Jill of All Trades, Master of One
Some of the best copywriters in the world are a little bit all over the place. They get really excited about a lot of things … maybe too many things. They’re Jills (and Jacks) of all trades. I’m this...
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Want Me to Help You Build Your Inspiration/Swipe File?
Would you like for me to help you build your inspiration (aka swipe) file? If you’re not familiar with the term, an inspiration/swipe file is a file copywriters build for themselves that’s full of...
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Surfing the Wave of a Mass Desire
In my last post, I talked about where Big Ideas come from. And today I wanted to talk about another part of a winning Big Idea: Mass desire. This is one of my favorite copywriting tips from the...
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Made You Click! Subject Lines Worth Swiping
Like a lot of copywriters, I keep a swipe file for inspiration. However, instead of keeping it to myself, I thought I’d share the subject lines I’ve been swiping lately. Basically, if a subject line...
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Why Your Prospects Think You’re Full of It
Check out my latest post, over at Copy Chief! In the article, you’ll discover: Why your copy raises red flags, even if you’re being 100% honest and selling a proven product… How to use the “Yeah,...
View ArticleAn “Unsubscribe” Lesson from Total Bastard Airlines
Some marketers freak out if they get too many unsubscribes. And some will even follow up with each and every person who leaves their list… I guess to beg them to come back? It seems kinda obnoxious....
View ArticleYou Use a Blue Button, the Sales End…
Opt-in buttons: Blue or red? Or aquamarine? Maybe eggshell white? Do I put the button above the VSL or below? WHICH WILL CONVERT BEST?! As Neo would say, “Whoa!” Let’s back up… What if I told you that...
View ArticleNo-No Words…
“Are there words you HATE to see in sales copy?” That’s what someone asked me last month, at a lunch-and-learn kind of event. My answer? Yes, of course! The so-called word “impactful” makes me cringe…...
View ArticleA Check-Up for Your About Page
Your About Page is kinda like a biannual dental cleaning. Hmmm…let’s unpack that. 🙂 See, I had my teeth cleaned earlier this week, like a responsible adult person. And like all dentists, he’s making...
View ArticleIf You Give A Prospect a Cheese Cube…
Real value. That’s what I’ve been talking about this week. Last week I told you about Craig, who claimed to add value… But was really just pitching himself over and over. And yesterday I told you about...
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