Clik here to view.
What my fave telanovela can teach you about copy
Okay, I have a confession… I’m really, really into Netflix’s lineup of telenovelas. A telenovela — if you haven’t had the privilege — is often described as a Spanish soap opera. But unlike the...
View ArticleHow to sell broccoli to kids (the ultimate marketing test)
When I was a kid, I couldn’t leave the breakfast table until I’d eaten all of my eggs. Scrambled eggs, which I hated. So I’d sit there for the longest time, while my eggs went cold. (And the only...
View ArticleClik here to view.
I Know No One (and How to Use This Info in Marketing Campaigns)
Here’s a conversation that actually happened… Me: Is this song by that Bulldog guy? Husband: Uh… do you mean Pitbull? Me: Him: Me: Yeah, that makes more sense. Now, the crazy thing about this isn’t my...
View ArticleClik here to view.
Nerds (and your subscribers) are people, too
When I was in high school, I was in the nerdiest of the nerd classes. But even in the nerd classes, we had a hierarchy of nerdiness. And the most nerdy were the kids who were smart, while also having...
View ArticleClik here to view.
The truth about 6-figure royalties
If you’re in the online marketing world, you’ve probably heard about royalties. It’s where you write a sales letter, then get a percentage of every sale that letter makes. I remember when I first...
View ArticleClik here to view.
Top 10 Signs You’re a Copywriter…
Our industry is fun and weird and sometimes ridiculous. So since it’s an easy target, I present my top 10 signs that you’re a copywriter… Your mantra is: If at first you don’t succeed, retarget. You...
View Article